Tongue Tied Tea Beverage Campaign
For this project I created a logo for a tea brand and a can design. I also made motion graphic social ads, guerilla advertisement, a billboard, and a vehicle wrap.
For the brand and campaign, I wanted hard contrasts and cinematic themed graphics.
On every can there is a tongue twister, so the viewer can interact with the brand, while advertising it.
#TongueTied Test would be a way to advertise through the audience’s lens. They can record themselves trying the tongue twister and have a possibility to win product swag. This gives the fans something to do and give the drink free advertising.
