P’ENG Chinese Restaurant Branding
P’ENG is a high-end Chinese restaurant in Golden Beach, Oregon. For this brand I created a logo, a website through WordPress, a corporate identity and a motion graphic.
One of the hard parts about this project was trying not to cultural appropriate. I am not a very cultured person and am very closeted from a lot of the world so It was really hard to know say if I went to a Chinese restaurant what was fusion and what was traditional Chinese food.
P’ENG is named after the humongous bird in Chinese mythology that flies over vast bodies of water and shelters fishermen in boats from rain and storms.
During the research of this project I wanted to find inspiration from time periods in China’s culture. Time periods like the Ming Dynasty, Tang Dynasty, Song, and Yuan. I became inspired most by the Tang Dynasty, and created the backdrop using paint and a roller. This was the type of artwork from the Tang Dynasty period.
